Market segmentation defines the approach

Many businesses have a vast target market and struggle with defining a specific niche within their target Market segmentation defines the approachmarket; however, we have found that our services are most effective when we target a specific industry – even if that product or service could be offered to the business community as a whole.  Therefore, many of our clients use essentially the same scripting with each call but vary that approach slightly for each sector of the market.

Best practices include mentioning specific examples of success stories within that market segment and tweaking the approach to emphasize the key points related to the industry.    If you should have any questions regarding how market segmentation could apply to your cold calling initiatives, please do not hesitate to contact us at 888-443-5247.


How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.


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