Commencing a Cold Calling Campaign

Before you begin an inside sales or cold calling campaign, there are several key questions you should address with your sales team:

  • What would a quality sales appointment look like?   How would those leads or appointments be qualified?
  • How many leads or appointments do they need to be effective?    What is the threshold where they are most effective?   How many  qualified leads or appointments can they handle?
  • How will they convert those leads into sales and what tools could they use to more effective?

If you are considering a cold calling campaign, please remember that formulation of the program prior to calling efforts is critical.   The program should be structured so that it meets your needs in terms of quantity, quality, and conversion.

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.

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