Market segmentation defines the approach
Many businesses have a vast target market and struggle with defining a specific niche within their target market; however, we have found that our services are most effective when we target a specific industry – even if that product or service could be offered to the business community as a whole. Therefore, many of our clients use essentially the same scripting with each call, but vary that approach slightly for each sector of the market.
Best practices include mentioning specific examples of success stories within that market segment and tweaking the approach to emphasize the key points related to the industry. If you should have any questions regarding how market segmentation could apply to your cold calling initiatives, please do not hesitate to contact us at 888-443-5247.