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What is a cold call?

What is a cold call?  – This sounds like a simple question although not many people truly know the meaning of a cold call. The definition of a cold call is: make an unsolicited call on (someone), by telephone or in person, in an attempt to sell goods or services.

A cold call marketing program is one where you are reaching out to prospects that:

  1. Do not know you or your business offerings.
  2. Maybe their business did use services from your company in the past, but the prospect is new to the position and has not worked with you or aware of your company.
  3. Might be a referral from a customer but has never talked with you.

What is a cold call?  – The next level of call type is a warm call. What is the definition of a warm call: (Warm Calling) Calling current or previous customers or those who have signed up or otherwise agreed to receive a call from the company.

A warm call marketing program is one where you are reaching out to prospects that might:

  1. Have worked with you or your business in the past.
  2. Be following up to a direct mail piece or email blast.
  3. Be a referral from a current or past client.

Regardless of what type of marketing program you choose-cold call or warm call, we can help.

Rich Enterprises Inc has been providing B2B custom marketing programs for 22 years. We offer cold calling, warm calling, lead generation, market research and appointment setting services for most business types. We know all businesses are different and need a custom marketing program to showcase their products and services and help their company grow.

Let us be your next marketing company! (888) 443-5247.

What is a cold call?

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

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