Soft selling in sales and telemarketing

What is the difference between hard sales and soft selling? In traditional sales (hard sales), you will get to the point of the conversation, push your product or service with an “I am not taking no” for an answer approach.

With soft sales, you are taking a more persuasive approach. You will need to take the time to learn what the customer needs, what they are budgeted for and what they feel would be an asset to their company.

Soft selling is simply developing a customer service rapport first and then selling your product or service second. This gives creditability to the marketer by letting the customer know their needs/interests come first.  Soft selling is often more effective for cold calling and telemarketing.

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How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.


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