Processing Feedback from a Telemarketing Campaign
Processing feedback from a telemarketing campaign is an important part of any marketing program. Feedback allows businesses to modify their sales approach. Reviewing daily sales trends and reading notes of comments that were harvested during sales calls will allow businesses to make necessary changes to their marketing program and boost overall results.
Being a great sales person means that you are listening to your prospects and hearing their needs and desires. What are they looking for in a product or service? What will make their job easier? With the change in the economy, we have found that business is no longer business as usual. Prospects are looking for more in a company. They are looking for value, customer service, and most of all a true need for the product/service.
Although you may have talked with this prospect in the past, business may have changed for them. They may no longer be the decision maker and may need to bring more people on board to make a decision. Asking this question will help smooth out the sales process:
“ Is there a partner or someone else that needs to be involved in the decision- making process before we proceed?”
Inquire how they heard about your company. This is a great way to know if your advertising dollars are working. Processing feedback from a telemarketing campaign will allow for modification of future sales calls and future marketing programs. By using feedback as a marketing tool, you will be able to convert prospects into projects and create a long-term business relationship.
Rich Enterprises Inc provides marketing programs for all businesses. We believe we are industry experts in certain niches and understand the need for targeted marketing. With our customized marketing programs, we provide reporting that includes detailed notes or feedback for every client. We believe that feedback-good or bad is necessary to be a success. Let us help with your next marketing program.
How To Manage A Successful Sales Team
Sales team management takes experience and a game plan. The success of your business depends on a successful sales team.
We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil & gas inside sales, and commercial sales team training.
Contact our telemarketing experts to find out how we can jump-start your business goals now.
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