Powerful Words That Sell

Powerful Words That Sell – Every good sales person knows that having the ability to express themselves will give them the needed success in sales. What are the most powerful words in sales? While the answer may vary and is subjective, here are my choices:

  1. You – this is a powerful word because in sales, it is not about “me” or “my company”. In sales, it is “what can I do for you? What will benefit you and your business?
  2. Free – This can be a powerful tool if used correctly. Free is overstated in many internet/brick and mortar ads. When using the word free as a teaser, make sure the opportunity for your client/customer to get something for free is truly there and not a bait and switch type operation. With an economy driven business, we need to be true in presentation to all our current and future customers/clients.
  3. Results – The bottom line is results. What are the end results for your client? Will it save them money or time? Without positive results, sales would have no meaning. You can also use the results to showcase your successes with other clients and provide further reasoning to purchase from you.
  4. Guaranteed – This word can be reassuring because it gives the prospective client/customer confidence in knowing they are not risking their money buying/using a product/service that they won’t like and doesn’t work for them..

Some words are more powerful than others. Choose your power words wisely and find the ones that work best for you and your market.

What words do you use to promote your business? Rich Enterprises Inc provides marketing programs that include call scripts with powerful words that boost sales.

Contact us to start your next successful marketing program!

Check us out: or read more blog articles.

Powerful Words that Sell

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.


Leave a Comment



Never Miss Lead Generation Tips!

Sign Up for News Delivered Straight To Your Inbox

Something went wrong. Please check your entries and try again.