Planning for a successful lead generation marketing program

Successful lead generation marketing programs just don’t happen. There are hours and hours spent on careful planning. Most companies usually don’t choose one direction for marketing. Usually they will incorporate two or more programs to run simultaneously.

Marketing directions might be:

  • Email marketing
  • Lead generation
  • Website sales
  • telemarketing

Determining your focus on marketing is the first step to starting a marketing program. Second step would be to acquire a viable lead list to use for the marketing campaign.

A successful list must be based on these factors:

  • Industry
  • Geographic target
  • Revenue or employee count

Can you afford to wait for business to come to you?

Most businesses will put together a marketing program to speed up the sales process, increase their penetration into certain markets as well as provide brand awareness for new business development.

Rich Enterprises Inc has been providing services since 1999. Our marketing programs can include market research and lead generation.

Check us out:

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.

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