Melissa_Landis_headshot

Key Points of Competitive Analysis

Key Points of Competitive Analysis

There are many categories to consider in a competitor analysis. Listed below are just a few bullet points to know about your company’s competitors:

  • Products and Services
  • Sales and Profits
  • Operational Costs
  • Price Comparisons
  • Organization and Management
  • Product Distribution
  • Advertising
  • Customers
  • Customer base retention levels
  • Advertisement Effectiveness

Strengths:

  • What advantages does your organization have?
  • What do you do better than anyone else?
  • What unique resources can you draw upon that others can’t?
  • What do people in your market see as your strengths?
  • What factors mean that you “get the sale”?
  • What is your organization’s Unique Selling Approaches

When looking at your strengths, think about them in relation to your competitors. If all of your competitors provide high quality products, then a high quality production process is not strength in your organization’s market, it is a necessity.

Weaknesses:

  • What could you improve?
  • What should you avoid?
  • What are people in your market likely to see as weaknesses?
  • What factors lose you sales?

Opportunities:

  • What good opportunities can you spot?
  • What interesting trends are you aware of?

A useful approach when looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.

POST TAGS:

Leave a Comment





BROWSE TOPICS

BROWSE ARTICLES

Never Miss Lead Generation Tips!

Sign Up for News Delivered Straight To Your Inbox

Something went wrong. Please check your entries and try again.