Initial conversations with prospects

Initial conversations with prospects

Every marketing company has their own “style or technique” for making cold calls. When a company decides they want to use our marketing services for their business, we have conference call to talk about their business. This call will allow us to ask questions about their business such as:

  1. What is your niche?
  2. Who do you want to target?
  3. What makes your business stand out in the crowd?

We develop a customized program/script for every business that comes on board with us as a client. This program is tailored to the business and will start with who they are and how they can help their targeted businesses. We must also let the prospect know how services or products will benefit the prospect and bring added value to their company and do this in the initial conversation.  After all, you have about 15 seconds to get enough information to a prospect to peak their interest.


Prospects are familiar with sales calls, telemarketers, and others that do telephone business. The tone of a call should be very “conversational” and not become too “salesy.” Our ultimate goal is to establish a great relationship with prospects while building rapport and creating long term business prospects.

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.


Leave a Comment



Never Miss Lead Generation Tips!

Sign Up for News Delivered Straight To Your Inbox

Something went wrong. Please check your entries and try again.