Incorporating Industry Lingo Into a Marketing Program
How important is industry lingo to a business? In sales, we need to not only talk-the-talk but also walk-the-walk if you want to do business within certain industries. So how can you become educated on certain businesses and learn the marketing language associated within that industry to use in your presentations?
Developing a Sound Marketing Program
Our seasoned marketing experts know that understanding the industry lingo goes far in securing business. We’ve compiled some steps to help your process:
Decide Which Industry You Want to Focus On
Choose the industry/niche you want to do business with.
Do Your Homework On The Company
Research company offerings, management bios, press releases and overall web research for that industry.
Participate in Events
Attend trade shows or webinars for the industry you want to do business with. This will allow you to hear how others are using the appropriate terms and language. If you are unfamiliar with a term, ask questions. People typically like to talk about their profession, especially to someone that shows an interest.
Creating Your Marketing Plan
After you have completed your research, incorporate the new lingo into your sales presentation. Whether you are presenting at a webinar or putting together a complete program for a marketing campaign, your new language will provide a foot in the door. Work to also incorporate the newly acquired jargon into your conversations, presentations, and any printed materials associated with your campaign.
Preparation Goes Far In Sales
Sales is a great profession to work in. Being prepared by learning the industry lingo for companies you would like to do business with will provide trust and rapport with prospective and current clients. Do your homework and due diligence to give yourself the best chance of a seamless, successful experience and develop long-term business relationships.
Get Started With Rich Enterprises
Can you talk the talk? What about walk the walk? How do you prepare to enter new markets? Rich Enterprises Inc has a team of marketing professionals that love to “talk the talk”.
Contact us today at (888) 443-5247 to start your next marketing program!
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Sales team management takes experience and a game plan. The success of your business depends on a successful sales team.
We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil & gas inside sales, and commercial sales team training.
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