Importance of a Sales Pipeline
Importance of a sales pipeline -For every new client, there are specific stages or phases that need to be taken. A typical sales pipeline might include the following phases:
- Lead identified – There is an initial conversation or point of contact. The company indicated they are interested by requesting information through your website or contacts you via phone.
- Meeting arranged – At this stage, you have set a formal meeting or have scheduled a quick call to talk through your offerings and to learn more about their needs. Typically, the information that you have available is limited, but you hope to learn more at the meeting.
- Lead qualification – By asking strategic questions or qualifiers, you are able to learn if the prospect is a likely candidate for your service or products. For example, you might ask if they have budget.
- Quote sent – you have sent a quote or proposal and are awaiting their feedback or decision.
- Quote accepted – At this phase, they have accepted your quote and are ready to move forward.
Importance of a sales pipeline – The above phases can be modified based upon your specific type of business and can easily be adapted to your sales process.
An ideal sales pipeline would have contacts within each phase, so that all the orders don’t come through at once or result in long periods of time between sales.
How To Manage A Successful Sales Team
Sales team management takes experience and a game plan. The success of your business depends on a successful sales team.
We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil & gas inside sales, and commercial sales team training.
Contact our telemarketing experts to find out how we can jump-start your business goals now.
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