B2B Marketing Tactics – Changing your marketing focus due to economic factors

B2B Marketing Tactics: Changing your marketing focus due to economic factors

When starting a marketing program with Rich Enterprises Inc., many companies will present us with B2B Marketing Tacticstheir marketing ideas. Most companies will decide to target all businesses types that might be a viable prospect for them.

Since the economy has changed the way companies conduct business, our clients are changing their marketing focus. Many companies who would typically target smaller companies are now reaching out to larger companies that have a true need for their services. They are focusing on a smaller group or focused industry but changing the number of employees they target. For example: Instead of calling manufacturers in the 0-9 category, they will now reach out to manufacturers in the 50+ employee count.

A successful marketing program takes careful planning which involves trial and error. Using our 4-week pilot program to test the marketing waters to determine what avenue works best for your company will guide your journey to a full sales pipeline.

You may decide you want a cold calling program, warm calling after a direct mail piece, appointment setting services, or our new 3M program to make your marketing program a success.

If you need help creating your next custom telemarketing program, please contact us:


How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.

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