Broad Targets with a Specialty Niche

Broad Targets with a Specialty Niche

Upon inception, all businesses determine their business offerings and their target market. Once the basic business foundation is in place, you should develop a special niche within that market.

For example, if you are Landscaping services, determine what aspect of the industry you are offering, who you are targeting and how to adapt your presentation.

Once the baseline is in place, create a marketing game plan for the new niche:

First – Identify your potential customers. Do you want to work with consumers or work in the commercial industry? If you are targeting businesses, be prepared to talk about pain points and helping them increase their revenue, while adapting those points to that unique target market.

Next – Complete market research. Find out what your competitors are offering and make your offer better. Know the pros and cons of your competition as well as demographics. Maybe your competition only works with customers in a certain area. Geographical research could be very important for successful niche marketing.

Finally – Compile your findings. Become the industry expert sought out by consumers and businesses alike. Choose the best time to test the waters and get ready to “Be the best in the Business”.

How To Manage A Successful Sales Team

Sales team management takes experience and a game plan. The success of your business depends on a successful sales team. 

We have over 25 years experience managing sales teams, with a focus on HVAC appointment setting sales, refrigeration telemarketing, industrial sales appointment setting, mechanical lead generation, oil &  gas inside sales, and commercial sales team training.

Contact our telemarketing experts to find out how we can jump-start your business goals now.


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