A Good Salesman Gets Kicked Out of 3 Places Each Day
A good salesman gets kicked out of 3 places each day -When I was in college, I tried to start my first business; but quickly realized that sales is a tough game. After days of making new contacts (in person and over the phone), I was disheartened and disappointed with the lack of results. When I turned to my dad for support, he said “A good salesman gets kicked out of at least three places each day!”. In fact, I remember hearing this phrase from my dad since early childhood.
Now – I have come to understand this phrase really does have meaning. If a salesman makes no effort, he is never rejected. Even a good salesman must have rejection in order to achieve success. A good salesman must be prepared for all phases of the sales process:
- First meeting – locating the prospect and discovery of need or not. Not all viable prospects will want or need your product or service.
- Warm meeting or follow-up – This step is a little nicer since the ice has been broken. You have established the decision maker and a need for your product or service.
- Sale – Reap the benefits of your hard work.
In our case, we are reaching out to viable prospects via phone – rather than in person. In order to obtain success and new leads, we must suffer through rejection. However, if we bring forth strong sales skills and a needed product/service to the right target market; we will find success.
A good salesman gets kicked out of 3 places each day – Rejection is part of the sales game and after X number of rejections, you are closer to a victory. Never let rejection stand in the way of your success.
How do you market for your business? Do you send out direct mail pieces? Do you have your team going door to door or have you tried a phone marketing campaign?
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