Melissa Rich - Rich Enterprises Inc » Telemarketing

Analyzing telemarketing statistics

melissa — Thu, 19 Jan 2012 17:23:52 +0000

In managing a telemarketing program, statistics are used to analyze historical data; but more importantly, statistics are used to determine the future direction with your cold calling program. Some statistics that are highly valuable include:

Analysis of which markets are most likely to result in sales. Maybe certain industries, geographical regions, and specific sizes of companies resulted in the highest number of leads and the highest revenue potential.
Analysis of which market had the poorest results based upon the same criteria.

Once you are able to determine which markets did the best and the worst, you are able to revise your calling list, so that your cold calling campaign will yield the greatest results. If would like further information regarding statistics, please feel free to contact us at 888-443-5247.

Telemarketing and sales video series released

melissa — Tue, 13 Dec 2011 01:28:53 +0000

We have been working hard behind the scenes to release our video series regarding sales, telemarketing, and cold calling. Our video series was released earlier this month and included concise answers to direct questions. A sampling of topics include:

What is cold calling? How will that help my business?
What is a niche market? Why is a niche market important?
What are the elements of a good script?
What are the best methods for selecting an outsourcing firm? What factors are important in our decision?
What are gatekeepers?
What are the factors for buying a contact list?

To view our new video series, please visit http://www.richworldwide.com/video.php. To submit your questions, please contact me directly.

Getting Past the Gatekeeper

Tracy — Tue, 06 Dec 2011 14:29:53 +0000

What is the best way to get to the decision maker? We discuss this topic with our sales team on a daily basis. The gatekeeper is generally in their position for a reason. They are the key person to keep calls from going to the boss. The best way we have found to get past the gatekeeper is to befriend them.

If you call into a company and you let them know who you are looking for but not really sure of the contact name, nine times out of ten-if you are sincere-they will help.

If you contact a company and try to push your way past the gatekeeper-they will usually put up a wall that keeps everyone out.

Remember when making calls, the gatekeeper is doing their job just as we are.

Let us help with your next marketing campaign, contact us at (620) 443-5247 or www.richworldwide.com.

Planning your sales initiatives for 2012

melissa — Mon, 28 Nov 2011 18:43:52 +0000

Wow! Hard to believe that 2012 is quickly approaching. We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns. We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning those campaigns.

If you need help with your 2012 cold calling initiatives, please don’t hesitate to contact me at any time at 888-443-5247.

Sales and the Economy

Tracy — Tue, 25 Oct 2011 12:38:09 +0000

How can businesses plan for the economy? This is tough since we seem to be on a financial roller coaster. Businesses need to have a strong business plan in place that allows for the ups and downs. With an unstable economy-it is best to make every effort to continue with marketing. Some businesses have opted for a baby steps approach to marketing with increases in their program as the results come in. The answer to steady business during an unsure economy would be continual marketing.

Choosing the Right Marketer

Tracy — Fri, 14 Oct 2011 12:34:20 +0000

Preparing for a marketing campaign is a lot of work if done correctly. Many factors go into a program such as the calling list, scripts, and promotions, and last but not least- the person that is going to make the calls. We match our marketers’ skill sets with our accounts. If we have a marketer that has 5 years experience in the Insurance Industry, we would put them on an account that is very detailed since the insurance industry is one that requires patience and experience within that industry.

We believe not every marketer can work every account. Rich Enterprises makes effort to match our clients to the best marketer with the most experience within the client’s industry and the level of prospect qualification

Let us help with your next telemarketing program- www.Richworldwide.com

Outsourcing Your Cold Calling

melissa — Mon, 10 Oct 2011 22:59:31 +0000

Many businesses are seeking to outsource their cold calling programs. Although each situation is different, many company outsource their inside sales and telemarketing initiatives, so that they have a steady sales pipeline with new leads and qualified sales appointments. They choose to outsource because:

They lack the necessary qualified and experienced personnel that are well versed in gatekeeper tactics reaching the correct contact), qualifying the prospects, and converting that cold call into a warm
lead or appointment.
Managing a program internally takes a great deal of time and resources. Between creating viable contact lists and managing the marketer, internal management takes time and valuable resources.

If you have questions in regards to outsourcing your telemarketing campaign, please do not hesitate to contact us at (888) 443-5247.

Strategic Planning for Growing Your Business

melissa — Thu, 29 Sep 2011 22:43:31 +0000

As you look at options to grow your business, sales, and revenue; there are a variety of marketing and sales tool available. The deciding factor in your decision should be:

Your target market’s perception and response rates to that marketing activity. For example, please consider which campaign your audience most likely to respond to: Advertising in local venues, trade publications, emails, direct mail, or phone calls.
The experiences of other businesses within your industry. If it works for your competitors, it will probably work for you.
Return on investment. How will the cost of the campaign compare to your anticipated revenues.

If you need help in evaluating if a lead generation or appointment setting campaign would be right for your business and your
industry, please do not hesitate to contact us at any time at www.richworldwide.com or at 620-443-5247.

Sales and marketing eBook released

melissa — Tue, 16 Aug 2011 19:12:54 +0000

We are pleased to announce that we have updated our free eBook! We have added our recently published newsletter articles to the eBook. We publish a newsletter at least twice per month.

This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 250 pages of information.

Whether you are cold calling and need to brush up on your sales techniques or need to develop new objections to get past the toughest gatekeepers. Each section includes a wide variety of articles. Table of contents is:

Letter from our President
Contact list and target markets
Reaching the correct contact
Scripting and cold calling techniques
The art of selling
Overcoming Obstacles with strong rebuttals
Utilizing and distributing marketing collateral
Managing Sales programs and sales staff
Marketing techniques
Final thoughts

Best of all – the eBook is free to download! To request your free copy, please visit our website http://www.richworldwide.com/ebook.php. We hope that you enjoy the contents and look forward to your feedback!

Changing your focus due to economy

Tracy — Thu, 04 Aug 2011 13:07:37 +0000

When starting a marketing program with Rich Enterprises, most companies will come to us with a marketing plan. They will want to target all businesses with any employee count. What typically will happen is they wish to reach out to any business that could be a viable prospect.

Since the economy has changed the way businesses conduct business, our clients are changing their marketing focus. Many companies who would typically target smaller companies are now reaching out to larger companies that have a true need for their services. They are focusing on a smaller group or focused industry but changing the number of employees they target. For example: Instead of calling manufacturers in the 0-9 category-they will now reach out to manufacturers in the 50+ employee count.

A successful marketing program takes careful planning which involves trial and error. Use a pilot/test program to see what avenue works best for your company. You may want cold calling, warm leads or appointment setting services to make your marketing program a success.

If you need help with your telemarketing program-contact us www.richworldwide.com