Use Referrals To Increase Sales – Acquiring new clients can be difficult, but probably the greatest marketing or sales tool is happy satisfied clients – that will spread the word and your message.   It is free and quite effective.  Tracy’s article highlights how to increase the number of referrals from happy clients.

Selling Equals Problem Solving- Selling is not about how well we speak or how professional our company image may be.  Of course, those things will help – but ultimately, to sell a service or product, many times we must solve a problem that the prospect currently has.  We need to uncover their pain points and illustrate how we can help.  Cloren’s article provides specifics about how to solve problems to enhance your sales closing rates.

Our next newsletter will be published in two weeks, so next week we will be selecting topics for our articles.  If you have suggestions, we would love to hear from you!