Melissa Rich - Rich Enterprises Inc » sales process

Adding emails to your marketing efforts

Tracy — Thu, 02 Feb 2012 13:00:06 +0000

With business ever changing due to economy or updated technology, we need to find ways to boost business and add to our current marketing efforts.

Using emails to increase sales prospecting is a great way to boost branding with little or no cost.

Develop an email campaign that complements your current sales process. Put together a series of messages that are used at certain stages of your sales process.

Such as:

Voicemail one-leave initial message in marketing plan

Voicemail two-leave the next message in this series

Email-Refer to the voicemails and simply ask if there is a good time to call or when can we get together?

With smart phones, many people are responding quicker and more frequently to emails compared to phone calls.

Make sure each of your emails provide your offerings as well as any specials you might have. Provide intent of the conversation you are seeking. If you are looking to do business or stop by to meet with your prospect, mention that in your email.

Adding emails to your current marketing program will provide one more touch to a prospect that could end up in a sale.

If you need help with your marketing program, let Rich Enterprises put together your next lead generation or appointment setting program.

Training your sales team is essential

melissa — Fri, 11 Mar 2011 01:26:57 +0000

As a sales manager, you are responsible for ensuring that your team continues to fine tune their skills. One method for achieving that goal is to provide sales training for your team. Depending upon the size of your team, you may be hosting internal learning sessions (such as Lunch and Learn session) or you may need to direct your team to external resources including webinars and classes.

The Small Business Development Centers across the country can provide a wealth of resources and tips.

Telemarketing and sales stages

melissa — Mon, 27 Apr 2009 19:52:25 +0000

How do telemarketing efforts affect your sales stages and your sales pipeline? The first sales stage generally begins with a potential customer that has expressed interest in your offering (also referred to a sales lead). A telemarketing company will provide appointment setting, cold calling, and telemarketing services to generate sales leads for your company. In most cases, those leads are also considered to be qualified leads – since several basic questions have been asked to qualify the leads.

Telemarketing ensures that you have new leads entering into your sales pipeline. If you have a proper system in place, a percentage of those leads will progress through your sales stages. Overtime, those leads will convert to sales and thus new revenue for your business.

Telemarketing is one method to ensure that you have a steady flow of qualified sales leads and ensure that the beginning phases of your sales pipeline are full. After all, the sales process generally begins with an interested and qualified business prospect.

Sales is a process.

melissa — Tue, 16 Sep 2008 14:03:25 +0000

Sales is rarely a one-time one-call close. It is a process because it takes time to develop a relationship with a business prospect. Durable business relationships are built upon trust and credibility and that could take weeks or months to establish..

In working through my sales and follow up calls this morning, I found that several people were apologetic because they were not ready to sign a contract or move forward right now. I am always surprised by that, but yet it seems to happen so frequently.

Over time, we must prove to be the right company with the right service. Our future clients must know that they are making the right decision at the right time for their business.

We (as sales professionals) simply cannot rush them into making a decision, but must be patient. Once all the factors are in alignment, we can move forward with a business relationship. So in the meantime, never apologize for making certain all four right factors are in alignment and never put your prospects in the position of apologizing for not being ready.

A true seasoned sales professional will never rush your decision and will wait for all factors to be right before moving ahead. Remember – it takes four right corners to have a sales home run!