Melissa Rich - Rich Enterprises Inc » marketing

Adding emails to your marketing efforts

Tracy — Thu, 02 Feb 2012 13:00:06 +0000

With business ever changing due to economy or updated technology, we need to find ways to boost business and add to our current marketing efforts.

Using emails to increase sales prospecting is a great way to boost branding with little or no cost.

Develop an email campaign that complements your current sales process. Put together a series of messages that are used at certain stages of your sales process.

Such as:

Voicemail one-leave initial message in marketing plan

Voicemail two-leave the next message in this series

Email-Refer to the voicemails and simply ask if there is a good time to call or when can we get together?

With smart phones, many people are responding quicker and more frequently to emails compared to phone calls.

Make sure each of your emails provide your offerings as well as any specials you might have. Provide intent of the conversation you are seeking. If you are looking to do business or stop by to meet with your prospect, mention that in your email.

Adding emails to your current marketing program will provide one more touch to a prospect that could end up in a sale.

If you need help with your marketing program, let Rich Enterprises put together your next lead generation or appointment setting program.

Planning your sales initiatives for 2012

melissa — Mon, 28 Nov 2011 18:43:52 +0000

Wow! Hard to believe that 2012 is quickly approaching. We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns. We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning those campaigns.

If you need help with your 2012 cold calling initiatives, please don’t hesitate to contact me at any time at 888-443-5247.

Sales and marketing eBook released

melissa — Tue, 16 Aug 2011 19:12:54 +0000

We are pleased to announce that we have updated our free eBook! We have added our recently published newsletter articles to the eBook. We publish a newsletter at least twice per month.

This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 250 pages of information.

Whether you are cold calling and need to brush up on your sales techniques or need to develop new objections to get past the toughest gatekeepers. Each section includes a wide variety of articles. Table of contents is:

Letter from our President
Contact list and target markets
Reaching the correct contact
Scripting and cold calling techniques
The art of selling
Overcoming Obstacles with strong rebuttals
Utilizing and distributing marketing collateral
Managing Sales programs and sales staff
Marketing techniques
Final thoughts

Best of all – the eBook is free to download! To request your free copy, please visit our website http://www.richworldwide.com/ebook.php. We hope that you enjoy the contents and look forward to your feedback!

Marketing Collateral and Email Templates

melissa — Mon, 25 Jul 2011 19:00:10 +0000

With any telemarketing program, marketing collateral can be key to success. Distributing strong and highly relevant email messages are certainly one way to provide more information to interested prospects. When planning your campaign, review your email message templates to determine how well they blend with your calling approach and enhance those messages to ensure that they offer appeal to your market – both in terms of aesthetics and content.

Better Qualifying of your Prospects

Tracy — Fri, 17 Jun 2011 14:00:10 +0000

When you start a marketing campaign, take the time to list questions that make a prospect viable. For example: Do they need to have an immediate need for your product or service? Are you interested in the number of employees or the size of the company?

Every campaign is going to have those questions that make or break a sale or prospect’s potential. Every sales person has the same amount of time to invest into their daily marketing strategy such as cold calling and setting appointments. Spend positive efforts on those prospects that have a need or interest in your services. Listing the qualifiers that count will eliminate the prospects that will never turn into clients.

Don’t dismiss prospects that do not have an immediate need for your product or service. If your contact is qualified in other ways, place them on a long term call back for future sales. Not all sales are instant. If you need help with your telemarketing program, contact us for ideas on the best way to qualify your prospect.

Successful Minds

Tracy — Tue, 07 Jun 2011 19:17:11 +0000

Successful sales people have to maintain a successful mindset. Negativity is everywhere. If you read the newspaper and Internet front pages or watch the news on TV, you are presented with a gloom and doom picture.

If you want to be a success, you have to believe you are a success. In order to be a success in marketing and sales, you will need to seek out the positives in life. Find daily motivation or ways to keep an optimistic attitude. We all find those days when we just don’t have what it takes to stay motivated. We can control those feelings so that they just stick with us for the one day.

Steer clear of the “Negative Nancy”s and put positive energy towards a successful mindset which will produce sales. Rich Enterprises, Inc is a energetic telemarketing company that would love to help your business grow!

Marketing during the slow season

Tracy — Fri, 03 Dec 2010 15:27:43 +0000

Holiday season is a great time to think about marketing. Now is the time to think about business cards, updates to your website and brochures and flyer’s. Take this slow time to develop your business plan for the New Year. Down time during the holiday season is a great time to catch up on all the work that you have not been able to get done during the year. Rich Enterprises, Inc is planning our marketing programs for the upcoming year. Check out our website for updates: http://www.richworldwide.com/

Reviewing daily progress

Tracy — Sun, 19 Sep 2010 14:00:34 +0000

When starting a marketing program, it is imperative to review the daily reports or progress on your account. This would include reading the notes from each and every call made on behalf of your account as well as reviewing the script and the overall progress.

When we start a marketing campaign for a client, we highly recommend that they review the reports daily as they come in to them.

Feedback to the marketing team is very important in the early stages of the program. If you are reviewing the reports and you see an objection that is commonly heard, you might have a better rebuttal or way to handle the call.

Email marketing

Tracy — Sun, 12 Sep 2010 18:45:28 +0000

Using email for marketing can be just as effective as direct mail. Put together a complete email script with all of your key offerings. This should include advantages and benefits to using your product or services.

Email marketing is more cost effective than direct mail since it is electronic allowing you to use it more since you can easily put together a marketing special or newsletter within a matter of hours where as a traditional mail campaign would take days to get together.

Newsletters for your business

Tracy — Mon, 30 Aug 2010 14:00:03 +0000

Most businesses are adding newsletters as part of their marketing tools. This is an inexpensive way to promote business as well as keep customers up to date on new products/services and promotions or last minute sales. Gear your newsletter to specific industries for company and brand awareness.

Choose a software company for production that specializes in newsletters. They will offer the latest trends in templates that can be customized for your organization. Rich Enterprises provides a newsletter bi-monthly. We give marketing tips and updates as well as the usual “what’s happening with us” in our newsletter.

Using a company newsletter will keep your company name fresh and in front of the customer.