Melissa Rich - Rich Enterprises Inc » growing your business

Blasting into the New Year!

melissa — Fri, 07 Jan 2011 16:50:01 +0000

Hard to believe that we just started another new year with renewed visions and renewed goals. We also need a strategic plan to reach each of those goals. Deciding to increase your 2011 sales is certainly a worthy goal, but how will you reach that goal? Will direct mail or other advertising increase your company name recognition? Will you utilize telemarketing to obtain new prospects? If you should need any help in deciding if a cold calling campaign would be helpful for you in achieving in your new goals, please do not hesitate to contact us.

Business and the Economy

Tracy — Tue, 26 Oct 2010 14:00:34 +0000

This year truly has been odd when it comes to business. Years past have not shown any type of major slow down or wear due to the economy. This year, we have seen companies that have gone out of business, small company owners having to take outside jobs to keep their company afloat, and other companies showing hesitation to grow their business.

What can businesses do during unforeseen business times? Take it one day at a time. Continue to pursue business development for your company. The “sit back and wait” approach to see what happens with the economy might put your business in the same predicament as those companies mentioned above. Taking small steps to continue business as usual can keep your business on the books.

Webinars for business

Tracy — Wed, 01 Sep 2010 14:00:57 +0000

Webinars can be used for business marketing to educate prospects on your company’s offerings. They are an inexpensive way to reach out to a broader audience without the expense of an in person seminar.

There are many different services that provide user friendly webinars. Webex or Gotowebinar are very cost effective and can accommodate any size group. Businesses have found that attendance is greater with Webinars compared to in person seminars.

Sales Baby Steps

melissa — Tue, 30 Sep 2008 14:42:52 +0000

By taking the correct baby steps towards new sales, you will be able to make major strides towards growing your business:

Know your footprint – Know what market your company best serves in terms of geographic, company size, and type of business.

Best foot forward – Make certain that your initial approach makes a strong impression. Create strong marketing materials that present your company well.

One step at a time – Never expect or demand a one call close. Start by introducing your services, educating your prospect, and then at some point, a mutual agreement to move forward.

Adjust your pace – Work with your prospect’s timeline. Your prospect will tell you if you need to saunter, trot, or sprint.

Jump in with both feet – Once you seal the deal, be ready to meet their needs and demands. The sales process may be over, but the tough part can often be keeping those new clients happy.

Remember – making major strides towards new sales begins with strategic baby steps.