Melissa Rich - Rich Enterprises Inc » cold calling

Analyzing telemarketing statistics

melissa — Thu, 19 Jan 2012 17:23:52 +0000

In managing a telemarketing program, statistics are used to analyze historical data; but more importantly, statistics are used to determine the future direction with your cold calling program. Some statistics that are highly valuable include:

Analysis of which markets are most likely to result in sales. Maybe certain industries, geographical regions, and specific sizes of companies resulted in the highest number of leads and the highest revenue potential.
Analysis of which market had the poorest results based upon the same criteria.

Once you are able to determine which markets did the best and the worst, you are able to revise your calling list, so that your cold calling campaign will yield the greatest results. If would like further information regarding statistics, please feel free to contact us at 888-443-5247.

Game plan for your sales calls

Tracy — Tue, 10 Jan 2012 14:00:11 +0000

Sales calls are a tough way to do business. How can you better prepare yourself for making cold calls?

First-put together a game plan for calls. Prepare a script and a few objections that you might encounter while making sales calls.

Second-Role play. Practice your pitch with a co-worker or someone willing to listen to your pitch, tempo of your voice and rebuttals. If you do not have anyone available, talk to a mirror.

Finally-Prepare yourself with a list of needs for the prospect. The best sales happen because you are presenting prospects with a product or service that they need and use on a regular basis.

A solid sales game plan sets the table for productive and successful sales calls.

Rich Enterprises has a variety of marketing programs that include cold calling, warm calling as well as lead generation and appointment setting. We take care of the script, calling list and entire program from start to finish. Check us out on the web:

www.Richworldwide.com

Cheers to the New Year!

melissa — Thu, 05 Jan 2012 17:23:54 +0000

As we begin a new year with new hopes and goals, it is also time to develop a strategic plan and timeline to reach those goals. Maybe you want to increase your client base by 20% or perhaps you want to increase revenue from your current client base by 20%. Both of those goals are noble and our inside sales services could be integral to your strategic plan.

We help businesses increase their current client base by cold calling and qualifying business prospects. It could be that you are seeking to enter into a new market or further penetrate your existing market. Cold calling can be vital to locating new business prospects, qualified leads, and new sales appointments.

We also help businesses increase their revenue from their existing client base. Maybe you have a new product or service that you can introduce to your client base and a strategic warm calling campaign that could generate new interest within your market.

To obtain more information about our cold calling services, please visit our website at www.richworldwide.com.

Sales and marketing eBook updated and released!!!

Tracy — Tue, 03 Jan 2012 19:28:54 +0000

We are pleased to announce that we have updated our free eBook! We have added our recently published newsletter articles to the eBook. We publish a newsletter at least twice per month.

This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 250 pages of information.

Whether you are cold calling and need to brush up on your sales techniques or need to develop new objections to get past the toughest gatekeepers. Each section includes a wide variety of articles. Table of contents is:

Letter from our President
Contact list and target markets
Reaching the correct contact
Scripting and cold calling techniques
The art of selling
Overcoming Obstacles with strong rebuttals
Utilizing and distributing marketing collateral
Managing Sales programs and sales staff
Marketing techniques
Final thoughts

Best of all – the eBook is free to download! To request your free copy, please visit our website http://www.richworldwide.com/ebook.php. We hope that you enjoy the contents and look forward to your feedback!

Telemarketing and sales video series released

melissa — Tue, 13 Dec 2011 01:28:53 +0000

We have been working hard behind the scenes to release our video series regarding sales, telemarketing, and cold calling. Our video series was released earlier this month and included concise answers to direct questions. A sampling of topics include:

What is cold calling? How will that help my business?
What is a niche market? Why is a niche market important?
What are the elements of a good script?
What are the best methods for selecting an outsourcing firm? What factors are important in our decision?
What are gatekeepers?
What are the factors for buying a contact list?

To view our new video series, please visit http://www.richworldwide.com/video.php. To submit your questions, please contact me directly.

Planning your sales initiatives for 2012

melissa — Mon, 28 Nov 2011 18:43:52 +0000

Wow! Hard to believe that 2012 is quickly approaching. We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns. We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning those campaigns.

If you need help with your 2012 cold calling initiatives, please don’t hesitate to contact me at any time at 888-443-5247.

The significance of follow-up

Tracy — Thu, 17 Nov 2011 14:00:21 +0000

There are many steps in the sales process and the one that seems to escape some salespeople is follow-up. Follow-up can be the most important step in sales.

Whether you are participating in a cold calling campaign, warm leads or a tradeshow-follow-up should always be the final step in sales. You might not get the sale immediately but you are building business rapport or relationships for long term sales.

The company that reaches out to the prospect during the sales process, after the sale has been completed and then 6 months down the road, is the company that customers are going to remember. If you need help with marketing, cold calling, lead generation and follow-up- Contact us (620) 443-5247.

Market segmentation plays a key role in cold calling

melissa — Wed, 09 Nov 2011 18:43:50 +0000

Many businesses have a vast target market and struggle with defining a specific niche within their target market; however, we have found that our services are most effective when we target a specific industry – even if that product or service could be offered to the business community as a whole. Therefore, many of our clients use essentially the same scripting with each call, but vary that approach slightly for each sect of the market.

Best practices include mentioning specific examples of success stories within that market segment and tweaking the approach to emphasize the key points related to the industry. If you should have any questions regarding how market segmentation could apply to your cold calling initiatives, please do not hesitate to contact us.

Using cold calling reports to modify your inside sales program

melissa — Wed, 19 Oct 2011 23:06:14 +0000

For our clients, we utilized a daily report to monitor the results of your cold calling programs. These reports are reviewed each day by the Program Manager to ensure the program is yielding strong results. Trends
within the calling report will provide us with the feedback necessary so that we can make the necessary adjustment with the telemarketing program.

We encourage our clients to review the reports closely, so that we can make program modifications based upon the results and trends. If you have any questions regarding the daily reports or the customizable reports, please let us know.

Outsourcing Your Cold Calling

melissa — Mon, 10 Oct 2011 22:59:31 +0000

Many businesses are seeking to outsource their cold calling programs. Although each situation is different, many company outsource their inside sales and telemarketing initiatives, so that they have a steady sales pipeline with new leads and qualified sales appointments. They choose to outsource because:

They lack the necessary qualified and experienced personnel that are well versed in gatekeeper tactics reaching the correct contact), qualifying the prospects, and converting that cold call into a warm
lead or appointment.
Managing a program internally takes a great deal of time and resources. Between creating viable contact lists and managing the marketer, internal management takes time and valuable resources.

If you have questions in regards to outsourcing your telemarketing campaign, please do not hesitate to contact us at (888) 443-5247.