Nov 16, 2016

Posted by in Marketing Blog Posts, Sales Blog Posts | 0 Comments

Strategic Planning for Growing Your Business

As you look at options to grow your business, sales, and revenue; there are a variety of marketing and sales tool available.  The deciding factor in your decision should be:

  • Your target market’s perception and response rates to that marketing activity.   For example, please consider which campaign your audience most likely will respond to:   Advertising in local venues, trade publications, emails, direct mail, or phone calls.
  • The experiences of other businesses within your industry.   If it works for your competitors, it will probably work for you.
  • Return on investment.   How will the cost of the campaign compare to your anticipated revenues.

If you need help in evaluating if a lead generation or appointment setting campaign would be right for your business and your industry, please do not hesitate to contact us at any time at or at 888-443-5247.

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