Scripts and sales
Using a verbatim script is a tough way to produce sales. The script is great in the beginning since it will help the marketer keep on track with the conversation at hand. I like to use a script on a new campaign simply because it reminds me of the qualifying and probing questions as well as the talking points.
If you are on a call and find the prospect does not fit into the criteria needed to be a viable prospect, it is helpful to have this information readily available on your initial script.
Once you are familiar with a product or service, you should be able to discard the verbatim script and be able to talk about your offerings with a more conversational approach to sales.
Do you need help developing a script for your marketing campaign?
Check us out: www.richworldwide.com