Sales pipeline: Focus on phone conversations when cold calling

Sales Pipeline Tips: Focus on phone conversations when cold calling.

Too often, cold calling becomes mundane and we get in a pattern.   Telemarketers need to focus on the conversation at hand and truly hear what the prospect is saying while listening intently for other clues.    By listening and focusing, the marketer will be able to hear the message and will be able to be converse better while addressing the concerns or need of the prospect. 

Cold calling should be considered a two-way conversation and dialogue – which involves speaking and presenting, listening and hearing, and responding appropriately to objections.

This is not the time to multi-task.  Focus on each individual conversation to make cold calling as a whole successful.

If you need help with cold calling or your sales pipeline, please get in touch.  www.richworldwide.com.