Melissa Rich - Rich Enterprises Inc

Telemarketing lists make a different in cold calling success

melissa — Fri, 30 Jul 2010 15:41:42 +0000

With any telemarketing campaign, the contact list (or telemarketing list) can enhance or inhibit your success rates. If you are purchasing your contact list from an outside vendor, make certain you understand how that vendor acquires their information. You should also record success rates within each list.

If you purchase contact lists from multiple vendors, you should also compare and contrast success rates between contact lists and each vendor. Use the lists and vendors that provide the greatest success rates.

Email signatures

Tracy — Thu, 29 Jul 2010 14:00:26 +0000

One quick way to leave a lasting impression on clients is to use email signatures. You can add company logos, pictures or even slogans. Make sure to add your business phone number, extension, fax as well as company website address.

Most email programs offer ways to save the signature to your computer allowing you to use for every email. Most programs can be customized to suit the needs of your organization.

Setting up an email signature will save you time corresponding with clients.

Using names to warm up cold calling

melissa — Mon, 26 Jul 2010 15:40:18 +0000

We all love to hear people address us by name because it makes us feel important. When you are telemarketing and cold calling, make certain to address your prospects by name. Doing so will help warm up that cold call and create a tone of familiarity.

When is a sales lead considered dead?

Tracy — Thu, 22 Jul 2010 14:00:52 +0000

Taking the time to qualify a lead is a lengthy process but a process that will benefit you greatly many times over. If a lead was once qualified then chances are they will always be a good sales prospect. The prospective client might not be an immediate sale but could be one that you could contact again in six months to a year when they are actively purchasing or in need of your product or service.

Just remember, there was a reason you put them on your prospect list.

Direct Marketing versus email blasts

Tracy — Tue, 20 Jul 2010 14:00:20 +0000

There are multiple ways to market in today’s business world. You can use US mail for direct mail or email marketing. What works best for most businesses? The general thought behind mailers is going to be cost and return. The traditional US mail outs are going to be the most expensive since printing and postage is costly. One benefit for hard copy mailers is going to be if the client is not in need of your product or service, they will hold your information for future use.

Email marketing can be the less costly and can produce faster results since electronic mailings are instantly accessible.

No matter which method you choose, follow-up is the key. Follow-up with each prospect to verify they received the information and see if there is anything you can do for their business.

Telemarketing numbers and stats

melissa — Mon, 19 Jul 2010 15:38:27 +0000

Just like any business segment, results are often and solely judged based upon the numbers and the statistics including:

Number of calls per hour

Number of leads produced.

Number of email requested

However, it can be very easy to get caught up on the numbers. Here at Rich Enterprises, our success is measured by our client’s perception of their program and the possibilities they have with the new prospects. Feedback from our client allows us to measure our success rates.

Choosing Marketing Materials

Tracy — Thu, 15 Jul 2010 14:00:08 +0000

Every business needs marketing materials that represent their business.

What works for marketing materials? Should you create a one page document with pictures or just text? Create aesthetically pleasing, eye catching pieces. These should be documents that include key selling points and benefits of your products or services.

Images are wonderful for brochures and turn out beautiful when transferred into electronic format PDFs. Make sure your collateral is easy to read, flows well and holds the attention of your audience.

A well created document is one that you will use for years to come.

Proud to be a telemarketing company

melissa — Mon, 12 Jul 2010 15:35:03 +0000

Telemarketing can be a tough industry with a bad reputation. We have been successful in establishing a strong business reputation within a rough industry. We believe that telemarketing – if performed correctly – can be a viable way to grow your business and reach out to new prospects.

We are so pleased to have been honored recently with the Merit Award from the Kansas Department of Commerce. More information about the award can be obtained thorugh our newsletter.

Telemarketing Company receives Award

melissa — Fri, 09 Jul 2010 16:50:53 +0000

Rich Enterprises, Inc. has been recently honored with an “Award of Merit” by the Kansas Department of Commerce in recognition of its contribution to the economic development, community service and leadership in Kansas.

The award program is part of “Business Appreciation Month”, the Department’s annual celebration of Kansas businesses and their outstanding contributions to their communities and the state economy.

131 businesses were nominated in one of four categories: Manufacturing/Distribution, Service, Retail and Hospital/Non-Profit. Rich Enterprises was nominated in the service category.

Rebuttals

Tracy — Thu, 08 Jul 2010 14:00:07 +0000

All sales people encounter objections. What can you do to prepare for them? Determine the ones that you generally hear while making calls and then put together sample rebuttals.

A common objection that is heard during any type of sales call would be:” We do not have money/budget to purchase right now/I am not interested.” The way Rich Enterprises would reply is: “Let me ask you a couple of questions about your company as well as the needs of your organization and then get back in touch with you with an exact price quote. This way you can compare the services and products we can provide for your company with what you currently have in place.”

Know your product or service for confident rebuttals and more successful sales.