Melissa Rich - Rich Enterprises Inc » Sales Blog Posts

Telemarketing is a tough business!

melissa — Thu, 09 Feb 2012 17:32:16 +0000

Telemarketing is a very competitive business and can be a rough-and-tumble industry. The classic image of a telemarketer is someone reading from a script as fast as possible – never pausing to allow the prospect time to respond and is often seen as overly aggressively.

We think of our Inside Sales Team as sales people – rather than as telemarketers. A professional inside sales team exhibits the following characteristics:

Bringing forth years of experience in inside sales. Our team has an average of 6.4 years in business to business cold calling (not including other sales experience).
Ability to utilize a script as an outline for their call. They should be able to present the important points of interest with a casual unscripted tone – while pausing to obtain answers to key questions from the prospect
Detailed and thorough – In our business, quality is always emphasized over quantity. Fifty attempts with a speed dialer and a hasty approach is not the same as 20 calls per hour in which the marketer can pause to have in-depth conversations with your prospects.

If you have additional questions regarding our team of Inside sales Reps, please feel free to contact us and review our quick profiles guide.

Adding emails to your marketing efforts

Tracy — Thu, 02 Feb 2012 13:00:06 +0000

With business ever changing due to economy or updated technology, we need to find ways to boost business and add to our current marketing efforts.

Using emails to increase sales prospecting is a great way to boost branding with little or no cost.

Develop an email campaign that complements your current sales process. Put together a series of messages that are used at certain stages of your sales process.

Such as:

Voicemail one-leave initial message in marketing plan

Voicemail two-leave the next message in this series

Email-Refer to the voicemails and simply ask if there is a good time to call or when can we get together?

With smart phones, many people are responding quicker and more frequently to emails compared to phone calls.

Make sure each of your emails provide your offerings as well as any specials you might have. Provide intent of the conversation you are seeking. If you are looking to do business or stop by to meet with your prospect, mention that in your email.

Adding emails to your current marketing program will provide one more touch to a prospect that could end up in a sale.

If you need help with your marketing program, let Rich Enterprises put together your next lead generation or appointment setting program.

Creating Sales Energy

Tracy — Mon, 23 Jan 2012 14:00:40 +0000

Have you ever gotten that sales person that was just a dud on the phone? How can you create sales energy for your business if you are not full of energy and passionate about your offering?

Here are some ideas on how to create energy:

Market-Network your business to keep a buzz about your offerings
Letters of reference-ask for letters of references from satisfied customers. Nothing says how great your company is than a personal referral.
Training-Keep up to date on current trends whether it is with social networking or the latest in the sales process.
Motivation. Business owners cannot create energy with a procrastination attitude. Business owners that have achieved life long success are those that have looked to ways to keep fresh.

Whether you are a salesman, own your own company or want to become a business owner-create ways to practice energy. Energy is not luck; it is all about creative power.

Let Rich Enterprises help you with your next marketing program. Let us do our magic and create Sales Energy for your business! Contact us (888) 443-5247

Analyzing telemarketing statistics

melissa — Thu, 19 Jan 2012 17:23:52 +0000

In managing a telemarketing program, statistics are used to analyze historical data; but more importantly, statistics are used to determine the future direction with your cold calling program. Some statistics that are highly valuable include:

Analysis of which markets are most likely to result in sales. Maybe certain industries, geographical regions, and specific sizes of companies resulted in the highest number of leads and the highest revenue potential.
Analysis of which market had the poorest results based upon the same criteria.

Once you are able to determine which markets did the best and the worst, you are able to revise your calling list, so that your cold calling campaign will yield the greatest results. If would like further information regarding statistics, please feel free to contact us at 888-443-5247.

Game plan for your sales calls

Tracy — Tue, 10 Jan 2012 14:00:11 +0000

Sales calls are a tough way to do business. How can you better prepare yourself for making cold calls?

First-put together a game plan for calls. Prepare a script and a few objections that you might encounter while making sales calls.

Second-Role play. Practice your pitch with a co-worker or someone willing to listen to your pitch, tempo of your voice and rebuttals. If you do not have anyone available, talk to a mirror.

Finally-Prepare yourself with a list of needs for the prospect. The best sales happen because you are presenting prospects with a product or service that they need and use on a regular basis.

A solid sales game plan sets the table for productive and successful sales calls.

Rich Enterprises has a variety of marketing programs that include cold calling, warm calling as well as lead generation and appointment setting. We take care of the script, calling list and entire program from start to finish. Check us out on the web:

www.Richworldwide.com

Cheers to the New Year!

melissa — Thu, 05 Jan 2012 17:23:54 +0000

As we begin a new year with new hopes and goals, it is also time to develop a strategic plan and timeline to reach those goals. Maybe you want to increase your client base by 20% or perhaps you want to increase revenue from your current client base by 20%. Both of those goals are noble and our inside sales services could be integral to your strategic plan.

We help businesses increase their current client base by cold calling and qualifying business prospects. It could be that you are seeking to enter into a new market or further penetrate your existing market. Cold calling can be vital to locating new business prospects, qualified leads, and new sales appointments.

We also help businesses increase their revenue from their existing client base. Maybe you have a new product or service that you can introduce to your client base and a strategic warm calling campaign that could generate new interest within your market.

To obtain more information about our cold calling services, please visit our website at www.richworldwide.com.

Mobile Apps and the Salesman

Tracy — Wed, 14 Dec 2011 14:34:53 +0000

In an increasingly mobile world, sales people operate daily on their mobile devices. Why not find a mobile app that assists with sales. You have apps that can provide full benefits of a CRM. They can allow you to have the complete software package as if you were sitting in front of a computer. The phone apps allow you to make contact notes, set follow up calls, and track phone calls and meetings.

All entries can sync back to your calendar to help keep you organized.

There are many phone apps out there that are free, one time fee to download, cost yearly to use or a monthly plan. Several of our clients use an on-line calendar system that is free of charge and syncs with their mobile devices. Let us help with your next marketing campaign and demonstrate how we set your sales appointments and give you instant access to the results. Check us out on the web: www.richworldwide.com

Telemarketing and sales video series released

melissa — Tue, 13 Dec 2011 01:28:53 +0000

We have been working hard behind the scenes to release our video series regarding sales, telemarketing, and cold calling. Our video series was released earlier this month and included concise answers to direct questions. A sampling of topics include:

What is cold calling? How will that help my business?
What is a niche market? Why is a niche market important?
What are the elements of a good script?
What are the best methods for selecting an outsourcing firm? What factors are important in our decision?
What are gatekeepers?
What are the factors for buying a contact list?

To view our new video series, please visit http://www.richworldwide.com/video.php. To submit your questions, please contact me directly.

Getting Past the Gatekeeper

Tracy — Tue, 06 Dec 2011 14:29:53 +0000

What is the best way to get to the decision maker? We discuss this topic with our sales team on a daily basis. The gatekeeper is generally in their position for a reason. They are the key person to keep calls from going to the boss. The best way we have found to get past the gatekeeper is to befriend them.

If you call into a company and you let them know who you are looking for but not really sure of the contact name, nine times out of ten-if you are sincere-they will help.

If you contact a company and try to push your way past the gatekeeper-they will usually put up a wall that keeps everyone out.

Remember when making calls, the gatekeeper is doing their job just as we are.

Let us help with your next marketing campaign, contact us at (620) 443-5247 or www.richworldwide.com.

Planning your sales initiatives for 2012

melissa — Mon, 28 Nov 2011 18:43:52 +0000

Wow! Hard to believe that 2012 is quickly approaching. We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns. We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning those campaigns.

If you need help with your 2012 cold calling initiatives, please don’t hesitate to contact me at any time at 888-443-5247.