Melissa Rich - Rich Enterprises Inc » Marketing Blog Posts

Webinars for business

Tracy — Wed, 01 Sep 2010 14:00:57 +0000

Webinars can be used for business marketing to educate prospects on your company’s offerings. They are an inexpensive way to reach out to a broader audience without the expense of an in person seminar.

There are many different services that provide user friendly webinars. Webex or Gotowebinar are very cost effective and can accommodate any size group. Businesses have found that attendance is greater with Webinars compared to in person seminars.

Newsletters for your business

Tracy — Mon, 30 Aug 2010 14:00:03 +0000

Most businesses are adding newsletters as part of their marketing tools. This is an inexpensive way to promote business as well as keep customers up to date on new products/services and promotions or last minute sales. Gear your newsletter to specific industries for company and brand awareness.

Choose a software company for production that specializes in newsletters. They will offer the latest trends in templates that can be customized for your organization. Rich Enterprises provides a newsletter bi-monthly. We give marketing tips and updates as well as the usual “what’s happening with us” in our newsletter.

Using a company newsletter will keep your company name fresh and in front of the customer.

Niche Marketing for the average company

Tracy — Sun, 01 Aug 2010 14:00:33 +0000

Niche marketing is a great way to focus marketing efforts on one specific audience. When you start a marketing campaign that is based on a niche market, do your homework with a test market to find out what products or services are needed for this geographical area. The product or service you offer should be one that helps the client save money or make their job easier. Niche marketing can be a low cost way to introduce a new product or service to the market.

Choosing Marketing Materials

Tracy — Thu, 15 Jul 2010 14:00:08 +0000

Every business needs marketing materials that represent their business.

What works for marketing materials? Should you create a one page document with pictures or just text? Create aesthetically pleasing, eye catching pieces. These should be documents that include key selling points and benefits of your products or services.

Images are wonderful for brochures and turn out beautiful when transferred into electronic format PDFs. Make sure your collateral is easy to read, flows well and holds the attention of your audience.

A well created document is one that you will use for years to come.

Get aggressive during slower economic times

Tracy — Thu, 01 Jul 2010 14:00:51 +0000

If you listen to the news, radio or the talk shows, you really wonder just how well the economy is really doing. Now is the time to put your strong marketing efforts to work.

Think of new marketing tactics that are beneficial during tough times. We should all be cost conscious and even more so, when business is slow.

Change your offerings to show you can save your prospect both time and money with your product and services and always give the best customer service in the business. If clients don’t come back to you for your product, they will most always come back for great customer service.

Profiling your prospects

melissa — Thu, 04 Mar 2010 22:44:44 +0000

Do you ever wonder if you are reaching out to the correct audience? Spend some time profiling your target market. You might want to send out mailers or emails to those that could be part of your targeted audience and see if interest peaks.

If the area is saturated, you will need to reach out to another geographical area or perhaps reevaluate your product or service. Reaching the business that are most likely to have an interest in your services can be tough, but researching before hand will save time /energy and increase your cold calling and telemarketing effectiveness.

Make sure the list you are using on target. If you are reaching out to an industry that does not have a need for your product/service, chances are you are missing out on a sale and not utilizing your sales efforts effectively.

Rich Enterprises uses specific criteria for list building for our sales outsourcing programs. Let your telemarketing company know what list factors are important to you and your business.

Newsletter with sales and marketing tips

melissa — Fri, 15 Jan 2010 21:05:34 +0000

We published our bi-weekly newsletter on January 12th. Tracy’s article was titled Planning a Telemarketing Campaign. Her article covers the steps for creating a b2b lead generation or appointment setting campaign. It is a great resource for beginners.

Prying Open the Gatekeeper’s Gate. Brenda’s article described how work with a gatekeeper when cold calling.

Full articles may be viewed at http://richworldwide.com/newsletters.php

To receive our bi-weekly newsletter, please go to http://www.richworldwide.com/requestinfo.php to activate your subscription.

Sales and Marketing eBook released – free sales and marketing tips

melissa — Thu, 07 Jan 2010 17:01:38 +0000

We are pleased to announce that we have updated our free eBook!. We have added our recently newsletter articles to the eBook. We publish a newsletter at least twice per month.

This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 200 pages of information.

Whether you are cold calling and need to brush up on your sales techniques or need to develop new objections to get past the toughest gatekeepers. Each section includes a wide variety of articles. Table of contents is:

Letter from our President
Contact list and target markets
Reaching the correct contact
Scripting and cold calling techniques
The art of selling
Overcoming Obstacles with strong rebuttals
Utilizing and distributing marketing collateral
Managing Sales programs and sales staff
Marketing techniques
Final thoughts

Best of all – the eBook is free to download! To download, please visit our website www.richworldwide.com. We hope that you enjoy the contents and look forward to your feedback!

Sales and Marketing requires continuous efforts!

melissa — Mon, 27 Jul 2009 22:42:08 +0000

It is so easy to get caught up in the day to day business activities, but we must keeping striving to develop new marketing and sales efforts. We must think outside the box, so that our marketing programs are continually moving forward.

Today’s economy has created a much more competitive environment. If business people are to succeed, we must continually “shake things up” and think outside of the box.

Feel free to contact me if you have questions about how a telemarketing program could supplement your current sales efforts.

Summer may be a great time to heat up your business!

melissa — Mon, 29 Jun 2009 23:07:26 +0000

Many companies are going strong all through the year and others are somewhat seasonal. Summer can be a great time to develop new marketing strategies and may be a great time to test a telemarketing campaign. We currently have new accounts rolling out full force and others are testing new campaigns with full implementation in the fall.

Telemarketing in the summer months can lead to hot leads!