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	<title>Melissa Rich - Rich Enterprises Inc &#187; Marketing Blog Posts</title>
	<atom:link href="http://blog.richworldwide.com/category/marketing-tips-techniques-tools/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.richworldwide.com</link>
	<description>Where our business is growing your business</description>
	<lastBuildDate>Thu, 09 Feb 2012 17:32:16 +0000</lastBuildDate>
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		<title>Game plan for your sales calls</title>
		<link>http://blog.richworldwide.com/2012/01/10/game-plan-for-your-sales-calls/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=game-plan-for-your-sales-calls</link>
		<comments>http://blog.richworldwide.com/2012/01/10/game-plan-for-your-sales-calls/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:00:11 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[appointment setting]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[game plan]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[objections]]></category>
		<category><![CDATA[prospect]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1058</guid>
		<description><![CDATA[Sales calls are a tough way to do business. How can you better prepare yourself for making cold calls? First-put together a game plan for calls. Prepare a script and a few objections that you might encounter while making sales calls. Second-Role play. Practice your pitch with a co-worker or someone willing to listen to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />Sales calls are a tough way to do business. How can you better prepare yourself for making cold calls?</p>
<p><strong>First</strong>-put together a game plan for calls. Prepare a script and a few objections that you might encounter while making sales calls.</p>
<p><strong>Second</strong>-Role play. Practice your pitch with a co-worker or someone willing to listen to your pitch, tempo of your voice and rebuttals. If you do not have anyone available, talk to a mirror.</p>
<p><strong>Finally</strong>-Prepare yourself with a list of needs for the prospect. The best sales happen because you are presenting prospects with a product or service that they need and use on a regular basis.</p>
<p>A solid sales game plan sets the table for productive and successful sales calls.</p>
<p>Rich Enterprises has a variety of marketing programs that include cold calling, warm calling as well as lead generation and appointment setting. We take care of the script, calling list and entire program from start to finish. Check us out on the web:</p>
<p><a href="http://www.richworldwide.com/">www.Richworldwide.com</a></p>
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		<title>Cheers to the New Year!</title>
		<link>http://blog.richworldwide.com/2012/01/05/cheers-to-the-new-year/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cheers-to-the-new-year</link>
		<comments>http://blog.richworldwide.com/2012/01/05/cheers-to-the-new-year/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:23:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1048</guid>
		<description><![CDATA[As we begin a new year with new hopes and goals, it is also time to develop a strategic plan and timeline to reach those goals.     Maybe you want to increase your client base by 20% or perhaps you want to increase revenue from your current client base by 20%.  Both of those goals are [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Melissa Rich" src="http://www.richworldwide.com/images/melissa%20rich%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />As we begin a new year with new hopes and goals, it is also time to develop a strategic plan and timeline to reach those goals.     Maybe you want to increase your client base by 20% or perhaps you want to increase revenue from your current client base by 20%.  Both of those goals are noble and our inside sales services could be integral to your strategic plan.</p>
<p>We help businesses increase their current client base by cold calling and qualifying business prospects.  It could be that you are seeking to enter into a new market or further penetrate your existing market.    Cold calling can be vital to locating new business prospects, qualified leads, and new sales appointments.</p>
<p>We also help businesses increase their revenue from their existing client base.   Maybe you have a new product or service that you can introduce to your client base and a strategic warm calling campaign that could generate new interest within your market.</p>
<p>To obtain more information about our cold calling services, please visit our website at <a href="http://www.richworldwide.com">www.richworldwide.com</a>.</p>
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		<title>Sales and marketing eBook updated and released!!!</title>
		<link>http://blog.richworldwide.com/2012/01/03/sales-and-marketing-ebook-updated-and-released/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-and-marketing-ebook-updated-and-released</link>
		<comments>http://blog.richworldwide.com/2012/01/03/sales-and-marketing-ebook-updated-and-released/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:28:54 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Company Updates]]></category>
		<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[sales calls]]></category>
		<category><![CDATA[sales newsletter]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1066</guid>
		<description><![CDATA[We are pleased to announce that we have updated our free eBook! We have added our recently published newsletter articles to the eBook. We publish a newsletter at least twice per month. This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including [...]]]></description>
			<content:encoded><![CDATA[<p>We are pleased to announce that we have updated our free eBook! We have added our recently published newsletter articles to the eBook. We publish a newsletter at least twice per month. <a href="http://blog.richworldwide.com/wpf/wp-content/uploads/2010/07/ebookcovera.jpg"><img title="ebookcovera" src="http://blog.richworldwide.com/wpf/wp-content/uploads/2010/07/ebookcovera.jpg" alt="" width="200" height="200" /></a></p>
<p>This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 250 pages of information.</p>
<p>Whether you are cold calling and need to brush up on your sales techniques or need to develop new objections to get past the toughest gatekeepers. Each section includes a wide variety of articles. Table of contents is:</p>
<ul>
<li>Letter from our President</li>
<li>Contact list and target markets</li>
<li>Reaching the correct contact</li>
<li>Scripting and cold calling techniques</li>
<li>The art of selling</li>
<li>Overcoming Obstacles with strong rebuttals</li>
<li>Utilizing and distributing marketing collateral</li>
<li>Managing Sales programs and sales staff</li>
<li>Marketing techniques</li>
<li>Final thoughts</li>
</ul>
<p>Best of all – the eBook is free to download! To request your free copy, please visit our website <a href="http://www.richworldwide.com/ebook.php">http://www.richworldwide.com/ebook.php</a>. We hope that you enjoy the contents and look forward to your feedback!</p>
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		<title>Telemarketing and sales video series released</title>
		<link>http://blog.richworldwide.com/2011/12/12/telemarketing-and-sales-video-series-released/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=telemarketing-and-sales-video-series-released</link>
		<comments>http://blog.richworldwide.com/2011/12/12/telemarketing-and-sales-video-series-released/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 01:28:53 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Company Updates]]></category>
		<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1028</guid>
		<description><![CDATA[We have been working hard behind the scenes to release our video series regarding sales, telemarketing, and cold calling.  Our video series was released earlier this month and included concise answers to direct questions.   A sampling of topics include: What is cold calling?  How will that help my business? What is a niche market?  Why is [...]]]></description>
			<content:encoded><![CDATA[<p>We have been working hard behind the scenes to release our<img class="alignright" title="Melissa Rich" src="http://www.richworldwide.com/images/melissa%20rich%20blog%20photo%20rei.jpg" alt="" width="140" height="200" /> video series regarding sales, telemarketing, and cold calling.  Our video series was released earlier this month and included concise answers to direct questions.   A sampling of topics include:</p>
<ul>
<li>What is cold calling?  How will that help my business?</li>
<li>What is a niche market?  Why is a niche market important?</li>
<li>What are the elements of a good script?</li>
<li>What are the best methods for selecting an outsourcing firm?  What factors are important in our decision?</li>
<li>What are gatekeepers?</li>
<li>What are the factors for buying a contact list?</li>
</ul>
<p>To view our new video series, please visit <a href="http://www.richworldwide.com/video.php">http://www.richworldwide.com/video.php</a>.   To submit your questions, please  contact me directly.</p>
]]></content:encoded>
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		<title>Planning your sales initiatives for 2012</title>
		<link>http://blog.richworldwide.com/2011/11/28/planning-your-sales-initiatives-for-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=planning-your-sales-initiatives-for-2012</link>
		<comments>http://blog.richworldwide.com/2011/11/28/planning-your-sales-initiatives-for-2012/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 18:43:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[appointment setting]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Telemarketing]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1011</guid>
		<description><![CDATA[Wow!  Hard to believe that 2012 is quickly approaching.   We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns.   We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Melissa Rich" src="http://www.richworldwide.com/images/melissa%20rich%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />Wow!  Hard to believe that 2012 is quickly approaching.   We are certainly keeping plenty busy with new and existing marketing campaigns; but we are also looking forward to 2012 telemarketing campaigns.   We are working with several companies that have included our cold calling and inside sales services in their 2012 budget and are currently planning those campaigns.</p>
<p>If you need help with your 2012 cold calling initiatives, please don’t hesitate to contact me at any time at 888-443-5247.</p>
]]></content:encoded>
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		<title>The significance of follow-up</title>
		<link>http://blog.richworldwide.com/2011/11/17/the-significance-of-follow-up/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-significance-of-follow-up</link>
		<comments>http://blog.richworldwide.com/2011/11/17/the-significance-of-follow-up/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:00:21 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[follow-up]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[prospect]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1023</guid>
		<description><![CDATA[There are many steps in the sales process and the one that seems to escape some salespeople is follow-up. Follow-up can be the most important step in sales. Whether you are participating in a cold calling campaign, warm leads or a tradeshow-follow-up should always be the final step in sales. You might not get the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />There are many steps in the sales process and the one that seems to escape some salespeople is follow-up. Follow-up can be the most important step in sales.</p>
<p>Whether you are participating in a cold calling campaign, warm leads or a tradeshow-follow-up should always be the final step in sales. You might not get the sale immediately but you are building business rapport or relationships for long term sales.</p>
<p>The company that reaches out to the prospect during the sales process, after the sale has been completed and then 6 months down the road, is the company that customers are going to remember. If you need help with marketing, cold calling, lead generation and follow-up- Contact us (620) 443-5247.</p>
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		<title>Education and Sales</title>
		<link>http://blog.richworldwide.com/2011/11/03/education-and-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=education-and-sales</link>
		<comments>http://blog.richworldwide.com/2011/11/03/education-and-sales/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 14:00:41 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[sales profession]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1018</guid>
		<description><![CDATA[Sales just like any profession, you would think the more education you have, the better qualified you become. That is not necessarily the case in sales. We have found that sales people that are motivated, passionate about their work and goal-oriented are more likely to be a success regardless of their formal education. Our marketers [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />Sales just like any profession, you would think the more education you have, the better qualified you become. That is not necessarily the case in sales.</p>
<p>We have found that sales people that are motivated, passionate about their work and goal-oriented are more likely to be a success regardless of their formal education. Our marketers have the unique ability to open doors for our clients. When making a sales call, you have 30 seconds to state the purpose of the call and allow the recipient to make a decision as to how the call will end.</p>
<p>Our sales team at Rich Enterprises is educated, experienced within all markets and well versed in the sales profession. Let us direct your next marketing campaign. www.Richworldwide.com</p>
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		<title>Sales and the Economy</title>
		<link>http://blog.richworldwide.com/2011/10/25/sales-and-the-economy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-and-the-economy</link>
		<comments>http://blog.richworldwide.com/2011/10/25/sales-and-the-economy/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 12:38:09 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[Telemarketing]]></category>
		<category><![CDATA[unstable economy]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=1000</guid>
		<description><![CDATA[How can businesses plan for the economy? This is tough since we seem to be on a financial roller coaster. Businesses need to have a strong business plan in place that allows for the ups and downs. With an unstable economy-it is best to make every effort to continue with marketing. Some businesses have opted [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />How can businesses plan for the economy? This is tough since we seem to be on a financial roller coaster. Businesses need to have a strong business plan in place that allows for the ups and downs. With an unstable economy-it is best to make every effort to continue with marketing. Some businesses have opted for a baby steps approach to marketing with increases in their program as the results come in. The answer to steady business during an unsure economy would be continual marketing.</p>
<p>&nbsp;</p>
<p>Contact us on how to get started on your next telemarketing program (620) 443-2547.</p>
]]></content:encoded>
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		<title>Choosing the Right Marketer</title>
		<link>http://blog.richworldwide.com/2011/10/14/choosing-the-right-marketer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=choosing-the-right-marketer</link>
		<comments>http://blog.richworldwide.com/2011/10/14/choosing-the-right-marketer/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 12:34:20 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[skill set]]></category>
		<category><![CDATA[telemarketer]]></category>
		<category><![CDATA[Telemarketing]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=996</guid>
		<description><![CDATA[Preparing for a marketing campaign is a lot of work if done correctly.  Many factors go into a program such as the calling list, scripts, and promotions, and last but not least- the person that is going to make the calls. We match our marketers’ skill sets with our accounts. If we have a marketer [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />Preparing for a marketing campaign is a lot of work if done correctly.  Many factors go into a program such as the calling list, scripts, and promotions, and last but not least- the person that is going to make the calls. We match our marketers’ skill sets with our accounts. If we have a marketer that has 5 years experience in the Insurance Industry, we would put them on an account that is very detailed since the insurance industry is one that requires patience and experience within that industry.</p>
<p>We believe not every marketer can work every account. Rich Enterprises makes effort to match our clients to the best marketer with the most experience within the client’s industry and the level of prospect qualification</p>
<p>Let us help with your next telemarketing program- <a href="http://www.richworldwide.com/">www.Richworldwide.com</a></p>
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		<title>Networking for Sales</title>
		<link>http://blog.richworldwide.com/2011/10/05/networking-for-sales/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=networking-for-sales</link>
		<comments>http://blog.richworldwide.com/2011/10/05/networking-for-sales/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 12:30:38 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Marketing Blog Posts]]></category>
		<category><![CDATA[Sales Blog Posts]]></category>
		<category><![CDATA[contract]]></category>
		<category><![CDATA[experienced marketing company]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[promote]]></category>

		<guid isPermaLink="false">http://blog.richworldwide.com/?p=992</guid>
		<description><![CDATA[Where can you network your business? First try your local Chamber of commerce. The local chamber of commerce has access to many businesses that like to use companies that are part of their association. Being active in your community can provide local contacts that can essentially network your business for you. Make every opportunity a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Tracy Rumsey" src="http://richworldwide.com/images/tracy%20rumsey%20blog%20photo%20rei.jpg" alt="" width="140" height="200" />Where can you network your business? First try your local Chamber of commerce. The local chamber of commerce has access to many businesses that like to use companies that are part of their association. Being active in your community can provide local contacts that can essentially network your business for you.</p>
<p>Make every opportunity a chance to promote your business-whether it is lunch with a client or an acquaintance or a trade show that allows you to meet and greet. Be prepared with business cards or brochures about your business. Utilize the social sites-Linkedin, Plaxo and Facebook as well as contract with an experienced marketing company to promote your offerings.</p>
<p>&nbsp;</p>
<p>If you need help on networking your business, contact us at (620) 443-5247.</p>
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