5
Sep
The decision to outsource can be one you might struggle with. For some business owners it is a sense of power. By giving your information to an outside company, you feel that you have lost control of your program. This is not really the case.
What you are doing is delegating the leg work to a [...]
Tags: outsource
1
Sep
Webinars can be used for business marketing to educate prospects on your company’s offerings. They are an inexpensive way to reach out to a broader audience without the expense of an in person seminar.
There are many different services that provide user friendly webinars. Webex or Gotowebinar are very cost effective and can accommodate any size [...]
30
Aug
Most businesses are adding newsletters as part of their marketing tools. This is an inexpensive way to promote business as well as keep customers up to date on new products/services and promotions or last minute sales. Gear your newsletter to specific industries for company and brand awareness.
Choose a software company for production that specializes in [...]
Tags: marketing, newsletter, sales newsletter
19
Aug
We have all seen the hype over the do not call lists. How do you market around them? In the B2B world it has not become an issue. In our daily work at Rich Enterprises, we reach out to a prospective client 1 every 200 calls or so that state they are on a do [...]
Tags: business, Do not call list
12
Aug
Organization is a tough job. There are many cool tools for the sales trade to help with organization. PDA’s (Personal digital assistants) are available with syncing devices that provide you with up to the minute updates with calendars such as Outlook and Google. My personal favorite organizational tool is going to be the planner. I [...]
Tags: business, Organization
5
Aug
All sales have business cycles that have a tendency to slow down at a particular time of year. Most businesses will see a slow down during the summer months when families/workers are typically on vacation and generally doing other things. Take advantage of the slow months to prepare for the busy season. Take this time [...]
1
Aug
Niche marketing is a great way to focus marketing efforts on one specific audience. When you start a marketing campaign that is based on a niche market, do your homework with a test market to find out what products or services are needed for this geographical area. The product or service you offer should be [...]
Tags: business, marketing, niche marketing
29
Jul
One quick way to leave a lasting impression on clients is to use email signatures. You can add company logos, pictures or even slogans. Make sure to add your business phone number, extension, fax as well as company website address.
Most email programs offer ways to save the signature to your computer allowing you to use [...]
Tags: email signatures
22
Jul
Taking the time to qualify a lead is a lengthy process but a process that will benefit you greatly many times over. If a lead was once qualified then chances are they will always be a good sales prospect. The prospective client might not be an immediate sale but could be one that you could [...]
Tags: leads, qualified leads
20
Jul
There are multiple ways to market in today’s business world. You can use US mail for direct mail or email marketing. What works best for most businesses? The general thought behind mailers is going to be cost and return. The traditional US mail outs are going to be the most expensive since printing and postage [...]
