We have all been there and made mistakes during a sales call. What are the top mistakes in the telemarketing industry?
First is organization. There is nothing worse than making a sales call but not being prepared for the needs of the customer. Second would be not listening to your prospect. Sometimes as sales people we [...]

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You might think that follow-up calls are not rocket science but you would be surprised how many people don’t know how or when to make them.
Contact your previously contacted clients within 2 days of first contact whether this is by phone, email or in person. Leave voicemails when you are unable to reach your contact. [...]

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What can you do to distinguish your business from your competitors? With today’s fast paced society, the one thing that stands out with all of us is excellent customer service. Provide a type of service that is unique from other companies. When I go into a business and someone makes a genuine effort to assist [...]

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What is the difference between hard sales and soft selling? In traditional sales (hard sales), you will get to the point of the conversation, push your product or service with an “I am not taking no” for an answer approach.
With soft sales, you are taking a more persuasive approach. You will need to take the [...]

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Have you ever made a sales call and been asked a question you simply could not answer?  This happens to every sales person that makes telemarketing or cold calls.
We have found that honesty is the best policy when talking to a perspective client and you just don’t know the answer to their question. Say something such [...]

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Rejection is a large part of sales and more particularly, it is a large portion fo telemarketing and cold calling . What is the best way to handle rejection? First, never take rejection personally. Remember that this is business and it all boils down to whether the prospect needs your product or services, not whether they [...]

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Cold calling can be a cumbersome task. Use idle time between calls productively by researching companies via the Internet. You can review company information, management bios, as well as press information to give an edge to an otherwise “cold call”.
The management information will give you correct contact information or new life to an old list. [...]

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There is more to a sales and telemarketing call than spewing the sales pitch and sales scripting. Listening is one of the most important aspects of sales. If you are one to interrupt a prospective client, chances are you are going to miss an important detail in the entire conversation.
Keep an open mind when listening and never assume [...]

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Our biweekly sales and telemarketing newsletter was recently released on April 20.   As usual, we included a few articles related to telemarketing, sales, marketing, and outsourcing.
Tracy’s article focus on utilizing the Google calendar as a sales tool and as a tool for appointment setting. She has been working for Google calendar for over three years and [...]

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Wow!  Hard to believe that we have been in business for 10 years.   It seems like just yesterday that I was founding this company and was so excited to obtain that first client; but yet, it seems like my enitre life has been dedicated to the telemarketing and outsourcing business.
Lots has changed over the last 10 [...]

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