Reviewing daily progress

When starting a marketing program, it is imperative to review the daily reports or progress on your account. This would include reading the notes from each and every call made on behalf of your account as well as reviewing the script and the overall progress.

When we start a marketing campaign for a client, we highly recommend that they review the reports daily as they come in to them.

Feedback to the marketing team is very important in the early stages of the program. If you are reviewing the reports and you see an objection that is commonly heard, you might have a better rebuttal or way to handle the call.