Sales goals for marketers

As a manager, you need to set sales goals for your team.   Setting goals can be a bit tricky and requires strong in-depth industry knowledge.   If you set goals too high, your sales team will become frustrated as they continually fail.  If sales goals are too low, those goals may become a minimum floor for results and often times, sales reps will rest once they have achieve the minimum goal.

Sales goals should be utilized to motivate sales teams.  Establishing reasonable, obtainable goals that provide a serious challenge will ultimately increase the success of your inside sales team.