Internal Business Referrals

Have you ever tried to reach a decision maker and they refused your call simply because they did not know you?   Cold calling and telemarketing is tough.   Studies have shown that 84% of Executives are more likely to accept an internal referral than an outside cold call. When calling a company, sometimes you are referred to other people and other departments. Utilize this information such as “Hi Bob, I spoke with John in HR and he said you were the guy that I needed to speak with”. Using an inside referral will give you a foot in the door compared to a traditional telemarketing call.