Posted by melissa in Sales Blog Posts | 1 Comment
Cold calling gatekeeper tactics
What is the best way to handle a tough gatekeeper when you are making sales calls? Rich Enterprises has some of the best, most professional marketers working for us and each them has their insider secrets. We have found that the best way to handle a tough gatekeeper is to befriend them. Gatekeepers have a tough job to do and they should not be considered your enemy, but rather you should befriend them when you are making telemarketing calls.
When you cold call and reach a gatekeeper, make note of her name and your conversation with her. If you spoke about the weather or the upcoming holiday, notate it for future call backs. This helps you, the telemarketer build rapport with the person that is your bridge to the decision maker.
What are your favorite tactics for reaching a gatekeeper?
I totally agree. In past experiences, getting through the gatekeeper is a hard task, they can prevent you from reaching the decision maker. No matter how much we hate them, still its their job to filter out what she or he thinks an unnecessary call. Better befriend them.