Timing can refer to many things. It does not always mean what time to call during the day. Timing can also be sales/budget cycles for your business prospect. Take notice of the type of establishment you are calling. If you are telemarketing to the retail industry, chances are it will be easier to reach the decision [...]

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KC’s article was titled Encouraging Your Prospects to Answer Qualifying Questions. When making telemarketing or cold calls, the goal is to get your prospect excited or interested — but also to [...]

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Have you ever tried to reach a decision maker and they refused your call simply because they did not know you?   Cold calling and telemarketing is tough.   Studies have shown that 84% of Executives are more likely to accept an internal referral than an outside cold call. When calling a company, sometimes you are referred [...]

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Do you ever wonder if you are reaching out to the correct audience?  Spend some time profiling your target market. You might want to send out mailers or emails to those that could be part of your targeted audience and see if interest peaks.
If the area is saturated, you will need to reach out to [...]

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What is the best way to handle a tough gatekeeper when you are making sales calls? Rich Enterprises has some of the best, most professional marketers working for us and each them has their insider secrets.  We have found that the best way to handle a tough gatekeeper is to befriend them. Gatekeepers have a tough [...]

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