Our newsletter was released today.   KC’s article was titled “Keep Your Eye on the Prize when Telemarketing”.  His articles included tips for keeping focused when making b2b cold calls.  
Brenda’s article was about direct mail and how that can help a company get new prospects and bring in new business.  
Full articles may be viewed at http://richworldwide.com/newsletters.php
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If you are planning to implement a telemarketing or lead generation campaign, cold calling scripts should be developed in writing so that your calls will result in qualified sales leads and qualified sales appointments.    Scripting should be short, concise, and direct.
Remember that you only have 15-20 seconds to make a strong first impression.   Your mission for [...]

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We published our bi-weekly newsletter on January 12th.   Tracy’s article was titled Planning a Telemarketing Campaign.  Her article covers the steps for creating a b2b lead generation or appointment setting campaign.  It is a great resource for beginners.     
Prying Open the Gatekeeper’s Gate.    Brenda’s article described how work with a gatekeeper when cold calling.    
Full articles may be [...]

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We are pleased to announce that we have updated our free eBook!. We have added our recently newsletter articles to the eBook. We publish a newsletter at least twice per month.
This book is the best tool available for those in the sales industry or someone looking for tips from seasoned telemarketing professionals including over 200 [...]

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