27
Apr
How do telemarketing efforts affect your sales stages and your sales pipeline? The first sales stage generally begins with a potential customer that has expressed interest in your offering (also referred to a sales lead). A telemarketing company will provide appointment setting, cold calling, and telemarketing services to generate sales leads for your company. In most cases, those leads are [...]
Tags: sales process, sales steps, Telemarketing
23
Apr
As your prospects mature and become new clients, they are progressing through your sales stages or sales pipeline. Reviewing the related statistics can provide a wealth of information and help you enhance your sales efforts:
Determine bottlenecks. Are prospects stopping or slowing at a specific stage? What can you do to increase the flow?
Overall, how many [...]
Tags: pipeline
15
Apr
Each new business prospect goes specific steps or phases before they become your new customer. Sales stages for most businesses would similar to this example:
Phase one – customer indicates a interest (a new sales lead)
Phase two – Customer is qualified with basic questions regarding their budget and other criteria to determine if they are a suitable prospect.
Phase three – [...]
Tags: sales
9
Apr
Strong marketing and sales collateral will enhance your sales and revenue. Prospects review collateral to learn more and often show your collateral to other final decision makers. Strong collateral pieces definitely aide in that process.
Prospects often retain sales literature – even if they don’t have an immediate need. But when the need arises, a propsect will turn to [...]
Tags: sales
3
Apr
After developing cold calling scripts for nearly ten years, I have a few quick tips to offer:
Short and concise – Typically, you have a very brief time window (15-20 seconds) to encourage your prospect to learn more. Your only goal in the opening conversation is to peak their interest and you cannot cram every bit of detail [...]
Tags: scripting
1
Apr
In our daily lives, it is often easy to pay close attention to our problems and concerns; so we often taken for granted all the things that are going well. Your sales force and front line customer service people are building your business, representing your company, retaining customers, and increasing your sales each and every day. [...]
