Wow! The amount of economic news is overwhelming right now. Stock market plunged and the credit market is in trouble. I have talked to many business owners that are placing marketing efforts on hold and taking a “wait and see” approach. While I understand their hesitation, I also know that “When the going gets tough, the tough get going”.
Depending on your business and industry, now might be the time to engage in stronger marketing tactics. We have worked diligently all summer long on business growth and are hoping those efforts pay off in the long run. Those same efforts may not contribute to growth, but those efforts will hopefully allow us to maintain.
If your business wants to maintain, you may have to get more aggressive in marketing. You may need to change your presentation to focus on financial savings and related aspects. NOW is the time to increase marketing efforts - rather than the time to pull back and risk losing business!
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1 user responded in this post
I agree. It seems counter-intuitive to me to put marketing efforts on hold during tough economic times. I started several new marketing efforts earlier this year and haven’t slowed down at all. As a result, this quarter is shaping up to be my best ever!
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