Jan 13, 2017

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Market segmentation defines the approach

Market segmentation defines the approach

Many businesses have a vast target market and struggle with defining a specific niche within their target market; however, we have found that our services are most effective when we target a specific industry – even if that product or service could be offered to the business community as a whole.  Therefore, many of our clients use essentially the same scripting with each call,...

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Dec 29, 2016

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Qualifying your prospects

Qualifying your prospects

You can never prequalify your prospect too much. Plan your business cold calling and do your homework before each call. Take the time to research the companies you are targeting and see if they are truly a fit for your organization and would use a product or services likes yours on a regular basis. When you get a prospect on the phone, you have a few seconds to grab their...

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Dec 21, 2016

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I am an educator, not a salesman

I am an educator, not a salesman

As I acquire new leads for my business, I have assumed the role of an...

Dec 16, 2016

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Happy Holidays from Rich Enterprises...

Happy Holidays from Rich Enterprises, Inc!

Rich Enterprises Inc will be closed on Monday December 19, 2016 through...

Dec 12, 2016

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Planning your sales initiatives for ...

Planning your sales initiatives for 2017

Wow!  Hard to believe that 2017 is quickly approaching.   We are certainly...

Dec 7, 2016

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Changing your marketing focus due to...

Changing your marketing focus due to economic factors

When starting a marketing program with Rich Enterprises Inc., many companies...

Nov 21, 2016

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Cold calling pressure

Cold calling pressure

Let’s face it…cold calling is just not a fun job. I would much rather make...

Nov 16, 2016

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Strategic Planning for Growing Your ...

Strategic Planning for Growing Your Business

As you look at options to grow your business, sales, and revenue; there are a...

Nov 10, 2016

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Is the customer always right?

Is the customer always right?

Over the years customer service has gone by the wayside. In sales, there is...

Nov 2, 2016

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Creating Name Recognition

Creating Name Recognition

Each time you make a call or have a sales visit, you have the opportunity to...