Webinars can be used for business marketing to educate prospects on your company’s offerings. They are an inexpensive way to reach out to a broader audience without the expense of an in person seminar.

There are many different services that provide user friendly webinars. Webex or Gotowebinar are very cost effective and can accommodate any size group. Businesses have found that attendance is greater with Webinars compared to in person seminars.

Most businesses are adding newsletters as part of their marketing tools. This is an inexpensive way to promote business as well as keep customers up to date on new products/services and promotions or last minute sales. Gear your newsletter to specific industries for company and brand awareness.

Choose a software company for production that specializes in newsletters. They will offer the latest trends in templates that can be customized for your organization. Rich Enterprises provides a newsletter bi-monthly. We give marketing tips and updates as well as the usual “what’s happening with us” in our newsletter.

Using a company newsletter will keep your company name fresh and in front of the customer.

 Sales outsourcing is the act of delegating a portion of the sales activities to a third party. As many companies are seeking to reduce costs, sales outsourcing is becoming particularly more prominent in today’s business climate. Sales outsourcing allows your business to focus upon your core critical business mission and activities, while allowing a third-party or an outside company to handle non-core business functions.  

Sales outsourcing can include any portion or all of the sales activities. Many of our clients have opted to outsource the lead generation and appointment setting process – while they handle the process of educating prospects and closing sales.

If you have any questions about how we might be able to help you with sales outsourcing, please do not hesitate to contact us directly.

Planning is so essential for any business implementing or operating a telemarketing campaign.   Planning will guide and direct your daily efforts, but truly successful planning provides for specific actions based upon productivity.   By setting specific standards and comparing results to the standards, the company is in a position to make program modifications and improvements.  Furthermore, the business should specific time intervals for reviewing the success or failure.

We specialize in reviewing results daily, so that we can quickly make necessary modifications to boost results.

We have all seen the hype over the do not call lists. How do you market around them? In the B2B world it has not become an issue. In our daily work at Rich Enterprises, we reach out to a prospective client 1 every 200 calls or so that state they are on a do not call list and do not wish to be contacted.

We have implemented a policy that states once you are notified by a contact that they are on a do not call list and do not wish to be contacted, simply mark the call as a bad number and move on. Rich Enterprises is in business to provide telemarketing services to those clients that are in need of products and services and not interested in offending anyone. Spending time on a customer that does not wish to be contacted would not be a constructive use of our time or our client’s money.

In telemarketing campaign, a lead would be someone that has shown a certain level of interest in your product or service.  With most campaigns, the lead would need to be qualified further by addressing and answering the qualifying questions.   Qualifying questions are designed to eliminate prospects that are not viable for your business or market.  

If you opt to outsource your telemarketing campaign, you will need to work with that company to make sure that they address all qualifying questions and understand that value of the related answers.

Organization is a tough job. There are many cool tools for the sales trade to help with organization. PDA’s (Personal digital assistants) are available with syncing devices that provide you with up to the minute updates with calendars such as Outlook and Google. My personal favorite organizational tool is going to be the planner. I use a daily planner for all activities. It is helpful when you are on the go or working your daily duties. The planner can be used for business as well as roll over to cover your personal events. If you are like me and find yourself with down time at a school function or meeting and need something to jot down thoughts for your next project, the planner is very handy. All management team members with Rich Enterprises use daily planners.

Effective cold calling requires preparation in advance.    Determine which market you wish to call and prepare the contact list.  Develop your approach and scripting based upon your key selling points.   Be brief and concise.   Most of all, be positive and be prepared to make changes based upon your results.

All sales have business cycles that have a tendency to slow down at a particular time of year. Most businesses will see a slow down during the summer months when families/workers are typically on vacation and generally doing other things. Take advantage of the slow months to prepare for the busy season. Take this time of year to get tax affairs in order or put together a new business plan that will take you to the next level in business. This could also be a great time to encourage staff to take vacations or a business class.

Down time is a great time to get ready for the busy season ahead.

Niche marketing is a great way to focus marketing efforts on one specific audience. When you start a marketing campaign that is based on a niche market, do your homework with a test market to find out what products or services are needed for this geographical area. The product or service you offer should be one that helps the client save money or make their job easier. Niche marketing can be a low cost way to introduce a new product or service to the market.