May 23, 2016

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Qualifying your prospect

Qualifying your prospect

When you are preparing your marketing program, list the qualifying questions that are important to your organization. For example, when making telemarketing calls in the HVAC industry, one question that can be important to the sale or a qualifier would be the square footage of the building.  Another question that is important to all industries is: “what is your budget cycle-yearly or as needed”. Take the time to prepare your qualifiers before every marketing campaign. It is tough to make your presentation to the decision maker and being prepared can make the sale go smoothly. If you need assistance with your marketing program or more information on HVAC, contact us at Rich Enterprises Inc or check out our case studies at:...

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May 18, 2016

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Customer service

Customer service

Customer service seems to have gone by the wayside. If you call a company and you are trying to locate someone or a department, you will find yourself at the mercy of the gatekeeper that may or may not help you. We are finding that people do not want to go out of their way to help or state it simply is not their job, so they pass the call on to someone else.   It really is rare to find someone that does not mind doing their job and going the extra mile. Rich Enterprises recognizes great customer service and hires seasoned marketers that have the same attitude about helping people. In our business of marketing, it is necessary to enjoy working with customers and helping people. What do you think about customer service? Let us create a custom marketing program for you that showcases your company’s presentation of customer service. Check us out:...

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May 13, 2016

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Gatekeeper secrets – How to reach your decision maker...

Gatekeeper secrets – How to reach your decision maker

Gatekeepers serve a vital role.  Their mission is often to direct callers to the right person or department, but their purpose can also be to protect your prospect from unwanted interruptions or calls.   Your objective as a cold caller is to work directly with that gatekeeper and let them guide you in right direction by letting you know which person or department you need to speak with. For more gatekeeper secrets, you may want to review our eBook...

May 9, 2016

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Probing questions

Probing questions

When starting out with any marketing program, you need to determine your qualifying and probing questions. What makes this contact a viable prospect to you? Your limited time in front of a prospective customer is extremely valuable. The hardest part of the sales process can be getting time with the contact that allows you to ask the right questions. Always make the best of an opportunity since it might be your only chance for the sale. If you...

May 4, 2016

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Newsletters for your business

Newsletters for your business

Most businesses are adding newsletters as part of their marketing tools. This is an inexpensive way to promote business as well as keep customers up to date on new products/services and promotions or last minute sales. Gear your newsletter to specific industries for company and brand awareness. Choose a software company for production that specializes in newsletters. They will offer the latest trends in templates that can be customized for your organization. Rich Enterprises provides a newsletter bi-monthly....

Apr 27, 2016

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Motivation in sales

Motivation in sales

Many salespeople turn to their boss, supervisor, or sales manager for motivation with their sales. Motivation is a personal thing and must be addressed by each person individually. If you are a boss that is an excellent communicator but is a huge procrastinator, you and your team will suffer. Lack of personal motivation is generally due to lack of goals. Take time to plan your week, month and year. Where do you want to be in a year...